Frustrated by the lack of non-Barbie-type toys for girls and armed with research on girls' play patterns, these entrepreneurs decided to create toys for girls that would ignite creativity, promote positive self-images, and interest girls in science and engineering.
In particular, I found the research very interesting:
"The play is also very precise with girls," says Kaskey, referring to the way in which girls set up the sports figurines on which the portable playing field and then add their own stuffed toys as spectators.
For the full article and to read descriptions of non-"pink" toys, see "
New Toys for Girls" from
Westchester Family.
