02 February 2007

Women in Games International Announces 2007 Conference Series



WIGI has announced their 2007 regional conference series, which includes
WIGI-San Francisco, "From Production to Profit: Creating and Marketing Games
for Women.² Held on Tuesday, March 6 at the Electronic Arts campus in
Redwood City, keynote speakers include Lucy Bradshaw, VP/Head of Production
and Development at Maxis/EA, and Ernest Adams, renowned book author and game
designer. This half-day conference will introduce ways developers can
specifically address the female consumer market. Industry insiders will
look at game structure, genre, content, the question of sex and violence,
stereotypes and other hot-button topics on developing and marketing game
titles for women. Register online today:
http://www.womeningamesinternational.org/register.html.

Thanks to the generous support of ECD Systems (www.ecdsystems.com
<http://www.ecdsystems.com/ > ), WIGI will have its first experience as a GDC
exhibitor this year! We¹re setting up an impromptu lounge area where you
can meet your WIGI colleagues. Visit us at Booth #238 on the main show
floor and grab a WIGI button, courtesy of Mary-Margaret.com!

The next conference of 2007 is WIGI-Savannah, ³Advancing Your Career in Game
Development,² on Thursday, April 26. Located at Savannah College of Art &
Design in Georgia, the keynote speaker is Jennifer MacLean, General Manager
of Games at Comcast Interactive Media. Attendees will learn how to break in
and advance their game industry career through panel discussions and
roundtables with top experts in the field. This seminar provides useful
information for women and men alike, new and veteran game developers.
Registration will be available online as of February 15, 2007. Registered
attendees will also be able to attend GDX on April 27. GDX brings together
game developers, educators and students with game development experts who
share their behind-the-scenes knowledge. More info: www.scad.edu/gdx
<http://www.scad.edu/gdx >
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WIGI sponsors include Microsoft Game Studios, Microsoft Casual Games,
Ubisoft, DigiPen, Game Developers Conference (GDC), International Games
Developers Association (IGDA), Mary-Margaret.com, Girls in Games, ThemePark
Studios, WomenGamers.com and BusinessWire. This event is presented in
cooperation with the Women in Games Conference in the U.K.
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2 comments:

Ilana said...

Hi Sande,

I found a book excerpt of yours on Gamasutra and it stated the following:" The home fitness market sells 30 to 40 million fitness videos and DVDs each year, with 90 percent of those purchases being made by women." Could you please provide me with the source of this statistic since I am very interested in this market and want to verify this information. I truly appreciate your help in advance. Warm regards,

Ilana Fletcher (+972547907919)

Sande said...

The excerpt on Gamasutra featured a case study of ResponDESIGN. Phineas Barnes of ResponDESIGN was interviewed.