06 October 2008

Meeting The Needs Of Hispanic Girls With Hip Chicas

"Hip Chicas recently launched a beta for its Latina-themed virtual world hoping to change that. It's a Latina-themed virtual world for tween girls with a strong theme of "helping improve the planet" -- instead of the "traditionally negative" themes Fuentes has noticed in products targeting Hispanic girls, like "bling-bling, shopping or lipstick."

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