27 August 2009

WIGI Reception at AGDC

Please join The Guildhall at SMU and Women in Games International for our Austin Game Developers Conference Industry Reception Sept. 17 at Iron Cactus Mexican Grill and Margarita Bar!

What: AGC Reception
When: 6:00 - 8:00 p.m.
Where: Iron Cactus Mexican Grill and Margarita Bar
606 Trinity Street
Austin, Texas 78701

Please RSVP to Diane Urquhart

Click here to get directions to Iron Cactus.

06 August 2009

Women are over-worked and under-served by businesses

Excerpt:

Mr. Silverstein added, “Companies are failing to meet the needs of women in five key ways: Poor product design and customization for women; clumsy sales and marketing; inability to address the need for time-saving solutions; inability to provide a meaningful hook and differentiation, and failure to develop community.”