To Appeal to Women, Too, Gadgets Go Beyond 'Cute' and 'Pink'

To Appeal to Women, Too, Gadgets Go Beyond 'Cute' and 'Pink'
By MICHEL MARRIOTT
Women are embracing consumer electronics just as the
technologies are reaching out to embrace them.

http://www.nytimes.com/2007/06/07/technology/07women.html?th&emc=th

Quote: "Only a few years ago, feminizing a consumer electronic product meant little more than creating a pink or pastel version of the same black or silvery item coveted by men. And, some retailers note, that kind of marketing still goes on. But feminizing technology is more about a product’s fundamentals, often expressed in its ease of use. It is not always aimed exclusively at women, but it is female friendly."