"So why don't we know about these women in tech? Simple. Women are far less likely to be in love with the technology for its own sake vs. their male counterparts, so they tend to be low key in talking about the technology itself. You're not likely to hear a woman say that her technology is "sick," though I've heard that term used by not a few men CEOs . These women are not likely to be found in tech meet-ups as they are far more likely to be found helping their kid with homework. All of which is to say, women tech CEOs may not have the brash bravado of her male counterparts, but their relative silence should not be mistaken for absence."
To see the full article from Advertising Age, click on the link above.
28 January 2011
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