For PapyaMobile, women are the "whales"

Papaya Mobile finds that "whales," or users spending more than $100 on a game, accounts for 60% of its revenue.

Excerpt:

As is customary in games, PapayaMobile depends heavily on the tiny proportion of users who pay for goods in social mobile games. But one of the surprises is that some of the most enthusiastic customers, known as “whales,” are for the most part women. Papaya found that 69 percent of its big spenders in games are women.

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